Why we need social entrepreneurs

Now that the pandemic is here and its ravages have only just begun, we need to find solutions to foster job creation, and quickly. What if facilitating and encouraging social entrepreneurship was the solution to creating these jobs?
December 30, 2020

Watching millions of people lose their jobs and sink into precariousness without having enough to eat is simply unbearable. While we anticipated such a change, few of us thought it would happen so quickly. That was without counting on the pandemic, which has only accelerated it.

Now that the pandemic is here and its ravages have only just begun, we must find solutions to facilitate job creation, now.

What if facilitating and encouraging social entrepreneurship was the solution to creating these jobs?

In other words, what if the way to create jobs was simply to create entrepreneurs first? And to ensure that these entrepreneurs pursue a social and sustainable goal to give them the means to change the world? To create a new form of enterprise, sustainable and caring for others, and pursuing a just cause?

In many companies, employees live in fear of losing their jobs and are no longer motivated, and it seems more urgent than ever to accelerate the advent of a new form of enterprise, one that is more human, more caring and purpose driven.

The thing is entrepreneurship is a state of mind and is terribly difficult. It requires courage, perseverance, discipline, sacrifice and risk-taking. An entrepreneur must accept to find himself alone in difficult moments and still find the energy to give the necessary kick to get back to the surface and breathe again. And even more so when it comes to creating a positive and inspiring impact.

In order to meet these conditions, one must first find meaning. Without it, without a just cause, one would have to be insane to embark on such a roller coaster. Hence the need to proceed step by step, while keeping in mind the ultimate goal for which one has decided to embark.

Unfortunately, few people find the inspiration they need to create their life project.

And even fewer are willing to take the leap. A fortiori when it comes to surviving and keeping one’s job no matter what it costs to pay one’s bills. But you don’t have to be a visionary to take the plunge; you can also embrace a vision and be inspired by it.

Just as crossing the Rubicon can be done once you are ready and prepare for it in parallel with your activity if you are lucky enough to have one.

It is not imperative to be entrepreneurial to act either. You can also make your work meaningful or join a company that places purpose at the heart of its DNA.

Purpose is the ‘North Star’ aspiration that will guide the future direction of the entrepreneur’s journey.

It is the right cause that will motivate him, that will make him get up early in the morning, that will make him persevere in moments of doubt and despair.

A just cause is not necessarily something that is unattainable when you are alone, such as eradicating poverty in the world, it can be as much about trying to make the best bread in the world, as it can be about teaching children the values that will make them more resilient in life.

The most important thing is to be able to do something that makes sense and that answers the question that everyone must ultimately ask themselves, which is: Why we are on Earth, and what should be the mission we must give ourselves?

Again, it is not necessarily about finding it on our own, but about finding one that moves us and that we embrace. It can be one you adhere to.

Once the right cause is found, the social entrepreneur must find the way to bring it to life.

To do this, and like with any business, the entrepreneur must choose the right method, and make sure not to deviate an inch from the vision by yielding to the sirens of greed and lose the authenticity of his approach.

As Simon Sinek says in his book The Infinite Game, it is not about winning the game, but about lasting by playing a game without rules, without a definite number of players and following a just cause that must be pursued indefinitely and relentlessly.

This is probably the most difficult part and requires the most courage and persistence. Indeed, how can we not give in to the easy way in difficult times and earn a few extra dollars, even if it means being unfaithful to the just cause that we have promised ourselves to stand up for?

For what is most inspiring and what is the message we would like to leave to those who survive us? What would we like to have written on our grave?

Here lies Felix the Cat, the one who succeeded in merging company X with Y? The one who ended up with x million dollars in his bank account? Or do you want to be remembered for the actions you did for others?


We believe that from the rubble left by this pandemic will emerge a new form of economy that is more sustainable and above all more caring. But we must encourage and accelerate its emergence by first moving from a state of mind dominated by the primary goal of getting rich to a state of mind animated by a cause greater than ourselves.

Not that making profits is bad, on the contrary. It is necessary. But it cannot be done at the expense of the ultimate reason why our lives are worth living, a life of service.

The second necessary condition that will enable us to overcome this challenge is to encourage social entrepreneurship and help those who take the risk to create a fairer society.

We need to recognize their efforts, make it easier for them to access credit, help them get back on their feet in difficult times and move forward.

Now more than ever, the time has come to promote them and make these entrepreneurs the new heroes of tomorrow.


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