Our causes: meet the #ITSNOTOK movement

Gender-based violence and femicide (GBVF) has been a scourge on our society for a long time – made that much more critical during this time of global pandemic. The #ITSNOTOK movement aims to create more awareness, influence policy change, and affect change in society.
April 30, 2021
Tikie_Barnard_SVAI

 

Article by:

Tiekie Barnard
CEO, Shared Value Africa Initiative (SVAI)

3min read

causedirect #itsnotok

 

We are proud of the causes we support. One of the campaigns we have the pleasure to feature is #ITSNOTOK, a movement against gender-based violence and femicide (GBVF).

Gender-based violence and femicide (GBVF) has been a scourge on our society for a long time – made that much more critical during this time of global pandemic. The #ITSNOTOK movement aims to create more awareness, influence policy change, and affect change in society.

#ITSNOTOK is a social mobilization movement that grew out of South Africa and is now targeting the whole African continent, asking everyone to join forces and fight GBVF not only in society but also in the workplace.

#ITSNOTOK focuses on the difference everyone can make in their own community, organization or industry sector, and aims to activate both citizens and organizations, demonstrating the power of the collective to truly move the dial on this crisis.

Lack of gender parity is another layer in this fight and is particularly important in the private sector perspective as empowering women in the workplace will have long-reaching effect into other aspects of their lives, including in addressing GBVF.

Through gender parity and ensuring an equally empowered workforce, organizations are also able to tackle GBVF. Even more so, when an organization purposefully addresses victimization not only in the workplace but in society at large.

Through the #ITSNOTOK movement, the Shared Value Africa Initiative (SVAI) continues to curate engagement platforms, campaigns and partnerships in order to conscientize and challenge our society to fight GBVF. It is particularly important to focus on business’ potential impact, as a collective, to actively find solutions for the workplace; reflect on the inhibitors that need to be overcome to fast-track this fight. From policies to advocacy and action, the onus is on all of us to stop being bystanders.

The #ITSNOTOK movement is not date specific and belongs to everyone prepared to step up and lead. You too can get involved to raise awareness, act, mobilize and galvanize for much-needed change in our society.

We need your support.

How you choose to participate is up to you. It could be as simple as leveraging your resources, platforms, people and networks to support #ITSNOTOK. Keep the conversation and action going, so we can build the movement as a collective and motivate for change.

Here’s how you can make a difference:

Visit www.itsnotok.africa – and:

  • Sign our petition and pledge your support and join the movement.
  • Mobilise your own network, family, and friends and get them to support the movement and also pledge their support.
  • Download the messaging and artwork from the website and share on Twitter, Facebook, and Instagram.
  • Spread awareness within your organisation and business networks and share with your peers.
  • Motivate your organisation to share the #ITSNOTOK messaging on social media. (Contact us and we can supply material.)
  • Follow us on twitter: @itsnotok_africa, and on Facebook: Itsnotok_africa

For more information on how you or your organisation can further participate in the movement, contact the movement organisers on info@shiftimpact.africa.

About the Shared Value Africa Initiative:
The Shared Value Africa Initiative (SVAI) is a pan-African organisation and the regional partner of the global Shared Value Initiative business network. They are drawn together through a common purpose: to assist and collaborate with organisations to create Shared Value and build prosperous and sustainable economies and societies through focusing on Profit with Purpose.

join our newsletter

We won't send you spam nor irrelevant information. Opt-out when you want, with just one click.

get your platform
CONTACT US TODAY!

Causedirect