Human Resources : Resolution ideas for 2021The fact that the virus has only accelerated the dislocation of work and brought to light an organization that is in many ways obsolete is a well-established fact. That it has made employee engagement an absolute emergency as well. But what can be done about it? What steps should be taken to engage and motivate staff and better cope with the crisis?
The fact that the virus has only accelerated the dislocation of work and brought to light an organization that is in many ways obsolete is a well-established fact (please see our articles on remote working and lessons of 2020). That it has made employee engagement an absolute emergency as well. But what can be done about it? What steps should be taken to engage and motivate staff and better cope with the crisis?
In the aftermath of the pandemic, companies face even more systemic challenges, ranging from growing inequality to climate emergency and waste. More than ever, organizations need to align their goals and strategies with the transition to a sustainable economy, while significantly improving their employer proposition.
Add to this the fact that working from home has made it difficult to ensure employee engagement, motivation and retention. The unbridled race for short-term performance coupled with an unprecedented health crisis has only increased pressure and stress and created a climate of insecurity at work. The vast majority of employees around the world today are out of breath and seem to have lost the reason why they should get more involved in their work.
Nevertheless, we believe that there are solutions that can help companies achieve their sustainable corporate purpose while allowing their people to thrive in the workplace. But it is still necessary to proceed one step at a time…
Define your raison d’être
To make your employees more engaged, you need to tell them why they do what they do. To do this, you need to define your sustainable corporate purpose and ensure that the resulting strategy translates into a positive, sustainable and above all measurable impact. This objective will be the compass that will guide the future direction of your company.
Organizations spend years building their culture, and it is not easy to reinforce it in such an environment where hybrid working has become the norm. When teams work remotely, inclusion becomes more essential than ever, and instilling a culture of belonging and meaning should be the goal of every organization.
“Tell me and I forget, teach me and I may remember, involve me and I learn,” said Benjamin Franklin.
These words are more relevant than ever because of employees’ disengagement at work and their lack of motivation. A strategy to increase employee engagement only makes sense if it involves your employees and translates into concrete actions.
True commitment therefore requires mobilization and motivation. It is essential to mobilize your employees around the meaning you want to give to your company. And to give them the means to achieve it.
This mobilization can be done in different ways, while following the strategy you defined at the outset.
It can crystallize around one or more sustainable development objectives as defined by the United Nations, or around a cause such as breaking the isolation of the elderly in cities, or promoting education for young people in the suburbs.
Once the cause has been identified and mobilization ensured, the next step is to make it simple (and fun) to encourage your employees to do more for the common good, while ensuring that their actions are in line with your vision.
The digital tools that allow you to do this are already here, but often of uneven quality and price. Above all, you will need to ensure that your employees can contribute to the common good in a way that generates maximum impact.
To achieve this, it is important to make sure that the quality of the actions to be carried out is high, or at least that their impact is real and measurable. Here, no software will help you, unless you are guided by experts.
All in all, it will be a question of building a culture of innovation and virtual collaboration around a sustainable meaning and objective.
Because of distance working, employees have virtually no physical engagement with each other. Teams that are compartmentalized and disconnected from each other can hinder teamwork and the innovations that can result from it. This is why it is essential to instill an entrepreneurial spirit among your employees by encouraging them to innovate while promoting their learning.
A good way to put this into practice is to set up online challenges throughout the year aligned with the impact strategy you define with your team, or by giving employees a few days to break free from their routine and spend time working on social projects or innovations that will make them thrive.
The creation of a digital workplace with collaborative virtual tools and, above all, objectives to be achieved will support a team dynamic and a certain cohesion among your collaborators and create a positive work environment.
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