How to motivate employees at work in times of crisis and remote working?The fact that the pandemic has changed the way we work is no surprise. According to a BCG study published in October 2020 nearly 80% of white-collar employees have worked remotely at some point since the beginning of the pandemic.
The fact that the pandemic has changed the way we work is no surprise. According to a Boston Consulting Group study published in October 2020, nearly 80% of office workers have worked remotely at some point since the beginning of the pandemic, up from less than 17% prior to the crisis.
While remote working is not without real challenges, research suggests that the advantages of a hybrid model combining remote and office working outweigh the disadvantages.
The increase in productivity and the reduction in costs that it entails on the employer’s side, and the improvement in the quality of life that it generates on the employee’s side, however, cannot take place without motivation.
Without motivation and real commitment on the part of the workers, there could indeed be no real benefits. So how do we motivate employees at work and ensure that they can thrive and contribute positively to the growth of their business?
Give work a purpose
What if purpose was a way? According to McKinsey, “purpose can be an important contributor to employee experience, which in turn is linked to higher levels of employee engagement, stronger organizational commitment, and increased feelings of well-being.”
If giving work a purpose is a solution, how could this be achieved?
One way to do this would be to allow employees to express their need to make themselves useful to others. This can be done in a variety of ways, such as giving them the opportunity to raise funds for a cause, volunteering, mentoring. There is no shortage of digital solutions to do this.
What is missing, however, is what makes employees use these solutions. This is where it gets much more complicated.
How can we ensure that the end user, in this case the employee, is encouraged to contribute to the common good? How can we motivate employees to do good and initiate community actions? To launch a challenge to raise funds for a cause? Or simply to volunteer?
This is where gamification takes on its full importance – or comes into play so to speak 😊
What do we mean by “gamification”?
If we look at the Oxford dictionary gamification is “the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.” We can also call it human-centered design.
Gamification, if used, still needs to be implemented correctly, in a subtle way, without appearing too heavy, too gross. Only a professional can help you.
To produce the right outcome, i.e. to make your employees use the platform, this human-centered design should be fun.
The same goes for the tricks used to encourage the user to come back to the platform such as badges, or leader-boards. Engaging, but not too much.
Showing the causes the right way
The causes to be supported should also be presented in a way that arouses emotion without being maudlin.
The impact of the cause or project must be demonstrated and inspiring, so that other contributors will want to participate.
In short, to get your employees engaged at work, i.e. happy to contribute to the growth of your business, empowering them to contribute to society could be a solution. But you still need to do it in the right way. A Software as a Service (SaaS) can be useful, but only if designed in such a way that it is engaging to be used regularly.
Without these conditions, it is unlikely that your employees will jump on it.