How to engage employees at workEmployee engagement has never been more important than today. But what do we mean by engagement, and how can we engage people during these times of uncertainty?
Employee engagement has never been more important than today. But what do we mean by engagement, and how can we engage people during these times of uncertainty?
Gallup defines engaged employees as “those who are involved in, enthusiastic about and committed to their work and workplace.”
Deloitte, in turn, refers to it as “the emotional commitment an employee has to their organization and its employees, vision and goals.”
In short, it is about the commitment and emotional connection you have with the company you work for.
According to Gallup, employee engagement in Western Europe was at an all-time low with only 10% of employees engaged in their job. This survey was done in May 2019. It would be no surprise to see this percentage going further down this year.
Organizations were already experiencing a profound transformation way before the pandemic. New technologies and business models have emerged, more agile, more disruptive, and have radically impacted the way we work. COVID has only accelerated this transformation at a (very) rapid pace.
One of the results is stress increase among employees combined with a lack of motivation and working now remotely did not help improve the situation, to say the least… Lack of motivation, hence employees’ disengagement became the new challenge that businesses are facing today in addition to honouring their ESG (Environmental, Social and Governance) and SDG commitments (Sustainable Development Goals).
So how do you ensure that employees are more motivated at work and more inclined to contribute to the growth of the company?
One way is to give employees meaning at work.
This path has the advantage of allowing the company to achieve its objectives with respect to CSR (Corporate Social Responsibility) and ESG.
It also allows employees to discover each other. For example, one of them can offer to support an association dealing with the integration of autistic children into society and reveal her experience as a mother of a little boy with this syndrome. Just talking about the experience can build solidarity among colleagues through collective action and encourage other parents who are going through the same experience to talk about it as well. This happened in a bank that uses our solution.
A community involvement platform can indeed be useful.
With it, employees can express their social commitment in different ways. By raising funds for a cause that is close to their heart, by organizing challenges, by volunteering for this cause, or by making in-kind donations or sponsorship of skills. Even better: they can also co-create projects designed to have a positive and lasting impact on society. Projects ranging from the creation of an association to that of an innovative project capable of generating an impact.
But allowing employees to contribute to society is not enough.
You should keep them motivated along the way by making their journey fun and fulfilling. We believe that people who do good, should have their commitment recognized and rewarded while learning something. With a platform that combines game learning and purpose, not only will they be happy to use it, but their action will become an inspiration to their colleagues and friends.
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